The Network Myth: A Hiring Red Flag
Relying on a fundraiser’s personal network isn’t a fundraising strategy; it’s a shortcut that can cost your nonprofit big in the long run.
In this episode, Maria Rio and Caitlin McBride unpack why this common hiring question is a major red flag, what it reveals about an organization’s approach to fundraising, and how small nonprofits can shift toward healthier, more sustainable donor relationships.
Nonprofit Hiring Red Flags: The Highlights
Fundraising Is About Mission, Not Personal Rolodexes
A fundraiser’s job is to connect donors to the mission, not just to themselves. The strongest relationships are built between donors and the organization’s cause, not one staff member.“Who Do You Know?” Reveals Short-Term Thinking
When nonprofits ask this, they’re often chasing quick wins instead of building long-term fundraising systems. It signals a lack of investment in donor stewardship.It’s an Inequitable Expectation
Not everyone has a wealthy, well-connected network. Tying job eligibility to personal privilege shuts out talented, values-aligned fundraisers from diverse backgrounds.Over-Reliance on One Person is Risky
If donor relationships live only with one fundraiser, they walk out the door when that person leaves. That’s a high-stakes gamble for any small nonprofit.You Need Hunters AND Farmers
Hunters go after big gifts fast; farmers cultivate relationships for the long haul. The best fundraising teams balance both approaches for sustainable growth
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3 Actionable Tips for nonprofits:
Hire for Relationship-Building Skills
Ask candidates how they build, deepen, and sustain donor relationships. Skip the “who do you know” question; it doesn’t measure actual fundraising ability.Build Systems That Keep Donors Connected to the Mission
Use stewardship processes, regular communication, and impact storytelling so donors feel invested in the cause regardless of staff changes.Prioritize Values Alignment Over Access to Wealth
Fundraisers who share your mission’s values will build stronger, more authentic relationships that last – no matter who’s in their contact list.
Resources:
Connect with our host, Maria Rio
Connect with our cohost, Caitlin McBride
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Hunting vs. farming — what’s the better fundraising strategy?
